PubDate：2021-05-05 Author： Views：610
Since the outbreak of the new crown pneumonia epidemic last year, the cultural and tourism market, which has been deeply affected by the epidemic and continues to be sluggish, has ushered in a strong recovery during the May 1st holiday this year. According to statistics, three days before the May 1st holiday, the average opening rate of hotels under the Guangdong Tourism Holding Group exceeded 95%. Among them, the White Swan Hotel, Baiyun Hotel, Asia International Hotel, Landmark Hotel, Guangdong Hot Spring Hotel, Guangdong Guest House, Guangdong Victory Hotel and Wuyang City Hotel have opened room rates of 100% for three consecutive days, and the average room rate of each hotel has also increased to varying degrees compared with the past. During the return journey of the May Day holiday, the room opening rate began to fall, returning to a normal level of about 80%. On the whole, this year’s May 1st holiday, Guangdong Travel Control’s hotel room opening rate and average room prices have achieved double growth, reflecting the popularity of the tourism market this year’s May 1st holiday, reflecting consumers’ confidence in the national epidemic prevention and control work, and marking the text The tourism market finally ushered in a full recovery.
According to Luo Qianguo, chief accountant of Guangdong Travel Control Group, the revenue of the Guangdong Travel Control hotel segment during the May 1st Holiday (1-4 days) in 2021 is 3.5 times that of the same period last year, and revenue increased by 5.6% over the same period in 2019. An increase of 7.37 percentage points, the average room rate increased slightly compared to 2019, and the number of full room days reached 31 days, which was 15.5 times of the same period last year and 1.5 times of the same period in 2019, which fully shows that the hotel sector has achieved retaliatory growth.
This May is National Promotion Month for Consumption. Guangdong Travel Control actively responded by promoting business with festivals, gathering momentum with festivals, and prospering cities with festivals. Before the May Day holiday, it launched "Enjoy Consumption, Enjoy Travel Benefits" to promote consumption. Activities, a unified multi-domain, multi-level and diversified consumption promotion activities were carried out, mainly including a series of preferential activities such as e-commerce promotion of consumption, cultural tourism live broadcast month, member feedback, hotel colorful promotion, etc., in order to further stimulate the vitality of the cultural tourism market and release The cultural tourism consumption potential has made due efforts to accelerate the recovery of the market.
