White Swan Hotel brand chain operation is fully set sail

On the morning of March 18th, Guangdong Travel Control Group held a special meeting on the chain operation of the White Swan Hotel brand to deploy and implement the "Two-year Action Plan for the Chain Operation of the White Swan Hotel Brand". The group party secretary and chairman Che Chiqiang presided over the meeting.

Participants at the meeting focused on the current market situation, brainstorming, and discussed the "Action Plan".

Che Chiqiang pointed out that the launch of the White Swan hotel brand chain operation is to fully implement the provincial party committee and provincial government's decision and deployment, especially the spirit of Governor Ma Xingrui's investigation and speech at the Travel Control Group, adhere to the main line of high-quality development, focus on the main responsibility and the main business, and continue to improve Important measures for brand competitiveness and influence.

Che Chiqiang emphasized that the travel control group must solidly promote the implementation of the "Action Plan". First, it must seize market opportunities, vigorously promote the expansion of the hotel sector, polish the white swan brand, and accelerate its development and expansion; Strengthen talent reserves, improve talent selection, training, assessment and other mechanisms, provide a platform for employee development, and provide talent support for project expansion; the third is to effectively build a brand system to further enhance service quality and market competitiveness.

Members of the group's leadership, heads of various departments and hotel companies attended the meeting.

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