PubDate：2020-12-12 Author： Views：660
On December 12, the "2020 China Tourism Group Development Forum" co-sponsored by China Tourism Academy and China Tourism Association opened at Beijing International Hotel.
In the afternoon of the same day, the top ten cases of integrated and innovative development of tourism groups in 2020 were released, and Guangdong Travel Control Group was awarded the top ten cases for "new media digital marketing".
Dr. Zhang Yang from China Tourism Research Institute gave the award speech——
Although 2020 is a difficult year, all of our cultural travelers are innovating and working tirelessly. But no matter how good innovations we have made and how good measures we have, in the end we actually have to let visitors know and feel, and let everyone and the industry know what we have done. This is inseparable from our publicity and promotion. The process of "travel + Internet" has been advancing for 20 years. The epidemic has not only brought an impact on the industry, but has also accelerated the arrival of some trends. For example, the reservation system that has been advocated has made great progress this year.
According to a special survey conducted by the China Tourism Research Institute after the epidemic, more than half of the travel service companies tried new media digital marketing during the epidemic. After all the competition this year focused on domestic travel, everyone was thinking about how to turn public domain traffic into private domain traffic. There is such a group that has tried innovative marketing methods such as all-employee distribution, e-commerce live broadcast, and short video marketing during the epidemic, in an attempt to turn each employee into a successful connection point.
In fact, we will see from this year's trend that people have become the best connection, and people themselves have become the distribution channels for products and information. When we have people, we have private domain traffic, traffic is an asset, and people are a more important asset. Let us give the last case to a tourism group that respects people and employees and gives them enough room for development. It is Guangdong Tourism Holding Group Co., Ltd.
Huang Xihua, general manager of Guangdong Travel Control Group, said that the award is not only a full affirmation of the marketing of all employees of Guangdong Travel Control Group, but also a full affirmation of the national tourists who have worked hard to save themselves during the epidemic.
