PubDate：2020-08-24 Author： Views：620
On the afternoon of August 23, the Ning Yue Two Cities · Cultural Tourism Live Carnival jointly organized by Guangdong Tourism Control Group and the Cultural Tourism Department of Ningxia Autonomous Region was held simultaneously in Yinchuan (Ningxia Wisdom Palace Cultural Industry Group) and Guangzhou (Guangdong Asia International Hotel).
This cultural tourism live carnival, Yinchuan release, Yinchuan News, Ningyueyou, Tencent Weishi, Tencent Kandian, Dongyueyou, Yueting, Cloud Broadcasting Pearl River, West Lakeside, Guangdong Mobile Yuexiang 5G and other platforms are synchronized In the live broadcast, 36 featured cultural and creative products, agricultural and sideline products, hotel rooms, tourist routes and 14 Cantonese-style mooncakes attracted more than 600,000 onlookers, with a turnover of more than 500,000 yuan.
Song Jiangang, Director of the Ningxia Department of Culture and Tourism, stated that holding the Ningxia and Guangdong Two Cities · Cultural Tourism Live Carnival is conducive to promoting high-quality cultural and tourism content in Ningxia, creating a "Ningxia and Guangdong Two Cities" interactive cultural and tourism shopping season for citizens of the two provinces, boosting cultural tourism consumption and promoting Ning-Guangdong cooperation changed from "has it" to "good or not".
Che Chiqiang, chairman of Guangdong Travel Control Group, said that the holding of Ning Yue Two Cities · Cultural Tourism Live Carnival is the first attempt by Guangdong Travel Control to go out of Guangdong and carry out cross-provincial joint live broadcast, which is conducive to the resource sharing and advantages of Guangdong and Nanjing in the post-epidemic era. Complementarity, customer interaction, and coordination, promote inter-provincial tourism, and create a new model of inter-provincial cultural and tourism cooperation.
Huang Xihua, general manager of Guangdong Travel Control Group, went to the Guangdong Asia International Hotel for on-site guidance. She said that live broadcast is not just selling things, but a way of sharing and sharing good products, so that more people can experience the culture of the Silk Road on the sea and land. The use of live broadcast can effectively stimulate the consumption of local cultural and tourism agricultural products and help fight poverty.
Before the live broadcast, the launching ceremony of Ningxia and Guangdong Two Cities · Cultural Tourism Live Carnival was held at Ningxia Wisdom Palace Cultural Industry Group. Song Jiangang, He Hanping, Deputy General Manager of Guangdong Travel Control Group, Liu Zhanjun, General Manager of Ningxia Cultural Industry Investment and Financing Company, Zhang Shirong, Chairman of Wisdom Palace Cultural Industry Group, and Wu Jiansheng, Chairman of Guangdong China Travel Service Co., Ltd., joined the stage and announced the launch of the event. Relevant persons in charge of the Cyberspace Administration of the Autonomous Region Party Committee, Yinchuan Municipal Party Committee Propaganda Department, Yinchuan News Media Group, Guangdong Travel Control Group Investment Company, and White Swan Hotel Management Company attended the launching ceremony.
In Guangzhou and Yinchuan, Lu Xin, deputy chairman of the Taiwan League’s Guangdong Provincial Committee and professor of the Accounting Department of Jinan University, Liu Jing, vice chairman of the Ningxia Federation of Literary and Art Circles and winner of the Chinese Drama Plum Blossom Award, Li Jia, anchor of Zhujiang Economic Channel, and host of Yangcheng Evening News Jiang Xueyuan, famous Ningxia host Hongshuai, Internet celebrity Li Fei, Li Yang, general manager of Asia International Hotel Guo Jianwei, Guangdong China Travel Service "San Fat Team" and others participated in the live broadcast to endorse special cultural tourism products in Guangdong and Ningxia.
Luo Qianguo, chief accountant of Guangdong Travel Control Group, said that live streaming is a normal marketing method in the post-epidemic era, and pertinence is becoming more and more important. This live broadcast of cultural tourism, characteristics, and quality products has laid a good foundation for driving cultural tourism consumption in the two places and stimulating group tours.
