PubDate：2021-09-08 Author： Views：590
On the afternoon of September 8, the signing ceremony of the strategic cooperation between Guangdong Travel Control Group and Shiji Group and the promotion meeting for the digital transformation of the Guangdong Travel Control Hotel sector were held in Guangzhou White Swan Hotel. Che Chiqiang, Party Secretary and Chairman of Guangdong Travel Control Group, Luo Qianguo, Chief Accountant, and Lai Deyuan, Senior Vice President of Shiji Group Greater China, attended the ceremony. Guangdong Travel Control Group Deputy General Manager Mo Xiaohui presided over the ceremony.
On the same day, the Digital Transformation Leading Group of Guangdong Travel Control Group was formally established, with Che Chiqiang as the team leader, and Luo Qianguo and Mo Xiaohui as the deputy team leaders. Che Chiqiang said that the group will work together to ensure that the integrated digital platform for the hotel sector is officially launched on New Year's Day in 2022.
It is understood that Guangdong Travel Control Group will actively promote digital transformation in the future based on the principle of equal emphasis on efficiency and benefit.
Che Chiqiang said that the new crown pneumonia epidemic is forcing the industry to advance digital transformation, reconstruct digital management, service, and operation systems, and improve business efficiency. As the hotel sector with 70% of the group’s assets, initiating strategic cooperation with Shiji Group to build an integrated digital platform is a key measure to accelerate the implementation of the three-year action plan for the reform of state-owned enterprises. It is to reduce costs and increase efficiency and respond quickly. The specific grasp of market changes and consumer demand is conducive to continuously lay a solid foundation for the digital transformation and high-quality development of Guangdong Travel Control.
Che Chiqiang emphasized that digital transformation is a group strategy, a systematic project involving data, technology, process, organization and other elements. One is to realize from a political perspective that the digital transformation work is the group's most important task in the coming period. It must be done to the end, and the wall chart operation must be completed on time and quality. The second is to work collaboratively, fully understand the complexity of digital transformation, aim at innovative business models, and improve organizational structures, business processes, and models. The third is to strengthen top-level promotion, do hard work, reward diligence and punish laziness, judge heroes with results, and earnestly promote the "2+3" development strategy of the hotel sector.
Guangdong Travel Control Group currently has 17 wholly-owned hotels and more than 30 export-managed hotels, with a total of more than 13,000 guest rooms, and has been among the "Top 60 Chinese Hotel Groups" for many years. Among them, the White Swan Hotel is one of the first batch of hotel users of Shiji Group.
Luo Ganguo said that hotel companies have faced many pain points in the past years, and restructuring tourism hotel companies must use digital means to solve them. For example, how to unify membership data to enhance the digital guest experience? How to integrate relatively dispersed high-quality resources to achieve product differentiation and increase the penetration rate of digital marketing? How to solve the problem of data islands in various business systems and realize data assetization, etc. In recent years, the Travel Control Group has been actively exploring and advancing digital transformation. In 2020, it launched the distribution platform "Dongyueyou" and the direct sales platform "Yueluhui". In this strategic cooperation, relying on Shiji’s 23 years of accumulated technical capabilities and service experience in the hotel industry, Guangdong Travel Control takes platform and integration as the core, promotes unified marketing and a unified index system for the hotel sector, and builds digital core competitiveness to promote The large-scale development of the hotel sector-through the integration of marketing to realize the operation and management of products, reservations, channels, pricing, users and other aspects; the index system platform is driven by data to enhance the market risk early warning capability of the hotel sector. At the same time, the integration of industry and finance is realized through platformization and integration. While efficiently completing the two-year action plan for external expansion of the hotel sector, promote the high-quality development of the hotel sector. The "dead order" in the initial stage is the "three-change" strategy: one change of maintainers, two changes of systems, and three changes of personnel.
Shiji Kunlun Group Solutions Managing Director Hu Shiyong, Shiji Information Autonomous Solutions Operation Department General Manager Peng Xu, relevant departments of the Travel Control Group, and hotel leaders participated in the above activities.
