Go against the trend and surpass, Yilu has you

On the morning of September 27th, the 2021 Mooncake Sales Summary and Commendation Conference of Travel Control Group was held in the White Swan Hotel. Nearly 120 travel controllers gathered together, with excitement, to witness this honor and brilliance recorded in the history of travel control.

▲Speech by Che Chiqiang, Secretary of the Party Committee and Chairman of the Group

The theme of this conference is "Contrary to the trend, surpassing billion roads with you", and strives to commend the groups and individuals who have performed outstandingly in the group's moon cake sales. Huang Xihua, deputy secretary of the party committee and general manager of the group, solemnly announced the commendation decision. A total of 22 advanced collectives and 55 advanced individuals were honored. In the case of extremely fierce competition in the moon cake market this year, they have faced difficulties all the way and forge ahead, pushing the total sales of moon cakes to exceed 100 million yuan, setting a record in the group's history! Huang Xihua expressed the hope that the commended collectives and individuals will take honor as a new starting point and performance as a new requirement, make persistent efforts, work hard, and make new contributions to promote the high-quality development of the group's various undertakings.

Accompanied by the passionate and majestic music, won the "Best Revenue Award", "Outstanding Progress Award", "Best Sales Planning Award", "Best Service Guarantee Award", "Excellent Sales Award", and "Excellent Sales Award" as a collective representative and " Individuals who make outstanding contributions" stepped onto the stage one by one on the red carpet. They gleamed with the light of strugglers, showed the demeanor of strugglers, walked to the center of the stage and became the focus of the audience. Group leaders went to the stage to present awards to the winners.

▲Mo Xiaohui, member of the Party Committee and Deputy General Manager of the Group, presented awards to the winners of "Outstanding Contribution Individuals"

▲Luo Qianguo, Chief Accountant of the Group, presented awards to the winners of "Outstanding Contribution Individuals"

▲Zheng Jinzhong, a full-time outside director of the group, presented awards to the winners of "Outstanding Contribution Individuals"

▲Xu Bo, member of the party committee and deputy general manager of the group, presented awards to the winners of "Individuals with Outstanding Contributions"

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▲Zhu Xiangshan, deputy secretary of the party committee of the group, presented awards to the winners of "Outstanding Contribution Individuals"

▲Mo Xiaohui, member of the group’s party committee and deputy general manager, presented awards to representatives of the winning collectives of the "Excellent Sales Award"

▲Luo Qianguo, Chief Accountant of the Group, presented awards to representatives of the winning collectives of the "Excellent Sales Award"

▲Xu Bo, member of the party committee and deputy general manager of the group, presented awards to representatives of the winning collectives of the "Best Service Guarantee Award"

▲Zhu Xiangshan, deputy secretary of the party committee of the group, presented awards to representatives of the winning collectives of the "Best Sales Planning Award"

▲Huang Xihua, deputy secretary of the party committee and general manager of the group, presented awards to representatives of the winning collectives of the "Outstanding Progress Award"

▲Che Chiqiang, Secretary of the Party Committee and Chairman of the Group, presented awards to representatives of the winning collectives of the "Best Revenue Award"

In their speeches, Huang Shuqiang, the representative of the winning collective, and Liu Ning, the representative of the winning individual, expressed their confidence to use today's results as a starting point to overcome obstacles, ride the wind and waves, and challenge higher sales targets next year.

▲Huang Shuqiang, representative of the award-winning collective, made a speech

▲Liu Ning, personal representative of the award-winning speech

On behalf of the party committee, Secretary of the Party Committee and Chairman of the Group Che Chiqiang expressed warm congratulations and heartfelt thanks to the winning collectives and individuals. He said that in the mooncake sales work, every travel control person will do his best to create profits for the company and show the company image of travel control with the greatest enthusiasm. The award-winning individuals and collectives commended today are outstanding representatives. Some of them actively plan, innovate products, and achieve substantial sales growth; some carefully organize and plan various marketing activities to expand customers and expand sales; some are in The silent dedication of procurement, warehouse management, customer service and other links provides a strong logistical support for corporate sales. I hope that the majority of employees will take the advanced as an example, practice the enterprise spirit of "cleanness, focus, passion, and honor", unite, forge ahead, and work hard to achieve the strategic goal of "becoming a master of cultural tourism"!

Che Chiqiang pointed out that this year's travel control group's moon cake sales work emphasizes "six unifications" and "three forces." On the basis of "unified brand, unified design, unified price, unified procurement, unified system, and unified logistics", the Group has given full play to the overall advantages of the group, established a perfect mooncake sales command and coordination platform, and gathered all-employee marketing, hotel branding, and technology The strength of the three aspects of the platform has worked together to promote new breakthroughs in the sales of mooncakes.

Che Chiqiang emphasized that all companies should continue to summarize successful experience, target weak links, and further improve the work processes of products, sales control, channels, customer maintenance and organizational guarantees. The first is to further improve the main products of the White Swan Hotel Group brand moon cakes, and optimize the product matrix according to market demand. The second is to further improve the moon cake sales control table to achieve more precise and efficient operation and management. The third is to further improve the maintenance of customer relationships, to collect and classify key customers, and to focus on cultivating high-viscosity and loyal customers. The fourth is to further open up the consumer market and take multiple measures to expand sales channels. The fifth is to further integrate the excellent Chinese cultural elements and cater to important nodes to create a new pattern of moon cake marketing. Sixth, we will further establish and improve sales classes, create quality services in all aspects, and enhance customer service experience perception.

The meeting ended in a group photo, and at the same time it also brought a successful conclusion to the mooncake sales. With new requirements, new starting points, and new visions, all travel controllers will continue their efforts and move forward courageously to create a new peak in moon cake sales next year!

The list of winners is as follows