PubDate：2021-09-29 Author： Views：627
On the eve of National Day on September 29, Beijing GUANG DONG HOTEL under the Guangdong Tourism Holding Group completed a 600-day safety renovation project and held an opening ceremony. Li Haifan, Party Secretary and Director of the Guangdong Provincial Office in Beijing, Che Chiqiang, Party Secretary and Chairman of Guangdong Travel Control Group, Zhang Yumin, Party Secretary and Chairman of Guangdong Construction Engineering Group, Yang Aijun, Deputy General Manager of Guangdong Travel Control Group, General Manager of Beijing GUANG DONG HOTEL Ye Lifang, Deng Wenyue, commander of the Beijing GUANG DONG HOTEL Safety Renovation Project Headquarters, attended the opening ceremony.
Che Chiqiang said that the opening of Beijing GUANG DONG HOTEL is not only a great event in the development of Guangdong Travel Control Group, but also a heavy responsibility. From the transfer, to the safety update and transformation, to the opening today, it reflects the full trust of the Guangdong Provincial Party Committee and the Provincial Government in the Guangdong Tourism Control Group. Beijing GUANG DONG HOTEL is not only an important window image of the Guangdong Provincial Party Committee and the Provincial Government in Beijing, but also an external window of Guangdong Travel Control Group in Beijing. As a banner of the White Swan Welcome Series, Beijing Guangdong Hotel will continue to undertake the task of guaranteeing government reception, while demonstrating the reception capability and service level of Guangdong government services.
Beijing GUANG DONG HOTEL transferred to Guangdong Travel Control Group in 2019
The pilot reform of public institutions undertaking administrative functions is an important deployment for the Party Central Committee and the State Council to comprehensively deepen the reform. As one of the pilot provinces in the country, Guangdong has thoroughly implemented the spirit of the Central Government’s "Guiding Opinions on the Pilot Reform of Institutions Undertaking Administrative Functions". Four other hotels were transferred to Guangdong Travel Control Group and implemented restructuring.
According to Che Chiqiang, the transfer of the four hotels to the Travel Control Group and the retention of state-owned attributes not only conforms to the spirit of the central government's "Guiding Opinions on the Reform of Public Institutions Engaged in Production and Operation Activities" and other documents, but also conforms to the general expectations of hotel employees. Since the transfer of the four hotels to the Travel Control Group, they have implemented market-oriented operations in accordance with the modern corporate system, stimulated endogenous motivation, and improved operational efficiency. While ensuring the reception of government affairs, they have achieved the synchronization of service capability, operating income and employee income. The growth has provided experience and demonstration for the reform of operating institutions in the province.
Beijing Guangdong Hotel was formerly a Sino-foreign joint venture Lingnan Hotel, which was completed and opened in June 1990. In August 2019, in accordance with the decision of the Guangdong Provincial Government, the Guangdong Provincial Beijing Office transferred the Beijing GUANG DONG HOTEL to the Guangdong Tourism Control Group as an organizational type of organization that is owned by the whole people and coexisting with variable-level public institutions. In 2020, Beijing GUANG DONG HOTEL will be restructured into Beijing GUANG DONG HOTEL Co., Ltd. and will receive a new real estate property right certificate.
The safety renovation project of Beijing GUANG DONG HOTEL lasted 600 days and invested 500 million yuan
In December 2020, Beijing Guangdong Hotel launched a safety renovation project in accordance with the hotel standards of the White Swan Welcome Series.
According to reports, the Beijing GUANG DONG HOTEL safety renovation project lasted 21 months and 600 days, with a total investment of 500 million yuan. Since the start of construction, leaders of the Guangdong Provincial Government, the Provincial Beijing Office, the Provincial State-owned Assets Supervision and Administration Commission, the Guangdong Tourism Control Group and the Guangdong Construction Engineering Group have visited the site many times for investigation and guidance.
Beijing GUANG DONG HOTEL is located on Lingnan Road, West Third Ring Road, Haidian District, Beijing. It is adjacent to Yuyuantan Park, West Railway Station, CCTV Tower, and Capital Normal University. The guest room is a four-star standard government-affair business hotel with Lingnan cultural characteristics. The average price is RMB yuan. Business travelers can taste Cantonese cuisine and drink Cantonese-style morning tea here.
Guangdong Travel Control Group makes efforts to differentiate the hotel brand
On the opening day, the White Swan Guest House, another name of Beijing Guangdong Hotel, was launched at the same time. The two names of a hotel reveal the hotel brand expansion strategy of Guangdong Travel Control Group.
According to the relevant person in charge of Guangdong Travel Control Group, the hotel sector accounts for 70% of the travel control group’s assets. In order to implement the three-year reform of state-owned enterprises, polish the white swan national brand, and accelerate the strengthening and improvement of the hotel sector. In accordance with the path of "separating light and heavy assets and advancing the shareholding reform of asset-light operating companies", the Group fully promoted the implementation of the "2+3" listing work plan for the hotel sector, and launched a two-year action plan for the external expansion of the White Swan hotel brand. That is, under the coordination of the group, implement a banner (white swan) and a system (white swan series brand: positioning the high-end luxury white swan, positioning the simple five-star white swan Caiyi, positioning the business four-star white swan welcoming guests, positioning Quick and mid-end White Swan Junjin), a platform (external contracts are all White Swan Hotel Management Group), multiple forms of cooperation (brand output, leasing, contracting, brand franchise plus limited investment, etc.) expansion strategy, and strive to form a compact , Expand the business model of hotels that can consolidate financial statements, and achieve a leap in the ranking of the "Top 60 Chinese Hotel Groups" (in recent years, all have been more than 30). Up to now, 11 wholly-owned hotels have given full play to their respective resource advantages, and a total of more than 30 expansion projects have been docked, and they will gradually land in the first half of 2022.
At the same time, using the White Swan School as a platform, the first phase of training for more than 30 hotel general managers has recently been carried out; in early September, it signed a contract with Shiji Group to build an integrated digital platform for the hotel sector and realize the integration of the hotel sector through digitalization. Operation, to promote hotel scale and standardized expansion with standardization and centralized procurement. The first phase of the fully-owned hotel integrated digital platform will be officially launched on New Year's Day in 2022.
The relevant person in charge of the Travel Control Group stated that the external expansion of the White Swan Hotel brand and the construction of the hotel's integrated digital platform are the most important tasks of the Travel Control Group in the future.
To be a master of cultural tourism Introduction to Guangdong Travel Control Group
Guangdong Tourism Holding Group Co., Ltd. is a provincial wholly-owned state-owned enterprise reorganized and established in 2014 by Guangdong Tourism Group, Guangdong China Travel Service Group, White Swan Hotel Group, and Guangsheng Hotel Group, approved by the People’s Government of Guangdong Province. It is the only comprehensive tourism group engaged in the tourism industry, with 24 secondary and tertiary sub-enterprises, nearly 7,000 employees, total assets of nearly 10 billion yuan, and annual operating income of nearly 3 billion yuan. It is the president unit of the Guangdong Provincial Tourism Association, the national taxpaying group of thousands, and the province's top 100 taxpaying enterprises.
The main business of Guangdong Travel Control Group covers six sectors: The first is the hotel sector, including 15 hotels and The White Swan Hotel Management Company ranked 36th in the “Top 60 Chinese Hotel Groups in 2019” and ranked first in Guangdong Province. The second is the travel agency sector, including Guangdong China Travel Service Co., Ltd. and its subsidiaries, China Travel Service, China Travel Transportation and immigration visa business. The third is the commercial property sector, including White Swan Real Estate and White Swan Real Estate. The fourth is the planning and design section-Guangdong Urban and Rural Planning and Design Research Institute. The fifth is the scenic area, including Nanhai Travel Investment, Nanhu Paradise and Nyingchi Travel Investment. Sixth, the tourism culture media sector-Guangdong Tourism Publishing House.
In 2020, in the face of the impact of the new crown pneumonia epidemic, Guangdong Travel Control Group will focus on the main line of "controlling risks, stabilizing the foundation, and ensuring safety." With new media as the carrier of integration, the "travel controller" has been twisted into a single rope to carry out all-employee marketing, polish the brand nationwide, effectively help promote Eastern cultural tourism, set a benchmark among the national counterparts, and achieve " The four are better than expected"-operating performance is better than expected, asset quality and cash flow are better than expected, breakthroughs and resolution of historical problems are better than expected, and the improvement of the group's brand influence is better than expected. On December 12, 2020, the China Tourism Research Institute affiliated to the Ministry of Culture and Tourism awarded Guangdong Tourism Control Group “Top Ten Cases of Integrated and Innovative Development of Tourism Groups in 2020”.
In 2021, Guangdong Travel Control Group launched the white swan hotel brand external expansion and hotel integrated digital platform construction. The current progress is smooth. The first phase of the wholly-owned hotel integrated digital platform will be officially launched on New Year's Day in 2022. In the 2021 Mid-Autumn Mooncake marketing season, Guangdong Travel Control Group launched full-staff marketing, achieving a sales of mooncakes exceeding 100 million yuan.
During the "14th Five-Year Plan" period, Guangdong Tourism Control Group will thoroughly implement the new development concept, focus on the construction of a world-class tourism destination in the Guangdong-Hong Kong-Macao Greater Bay Area and the new development pattern of Guangdong's "one core, one belt and one zone", adhere to the main line of high-quality development, and focus Mainly responsible for the main business, benchmarking first-class enterprises, with business innovation, large-scale and capital operation as the starting point, continuously enhance market awareness, innovation awareness, and reform awareness, strengthen and improve the main business, and continuously improve core competitiveness and The right to speak in the industry will better play a supporting and leading role for the development of Guangdong's cultural tourism industry.
