Chinese New Year in Guangdong, enjoy Guangzhou, Guangdong Travel Control launches 2021 "Heart Warming Action"

PubDate:2021-01-24   Author:   Views:561





On the afternoon of January 23, at the White Swan Hotel, the last stop of the "Chinese New Year in Guangdong·Travel in Yangcheng" jointly organized by Guangdong Radio and Television Zhujiang Economic Channel and Guangdong Travel Control Group, Guangdong Travel Control Group Chief Accountant Luo Qianguo announced that Guangdong Travel Control 2021 The "Heart Warming Action" series of activities was officially launched.


Che Chiqiang, chairman of the Guangdong Travel Control Group, said that in 2020, in the face of the impact of the epidemic, with the care and support of all sectors of society, Guangdong Travel Control will dare to take the lead. Through a series of innovative marketing activities such as "Warm Spring Action", it will face adversity. Achieved better-than-expected operating results. At the beginning of the new year of 2021, in the face of the new situation of epidemic prevention and control, in order to actively respond to the New Year’s initiative in Guangdong, Guangdong Travel Control moved quickly to organize its hotels and travel agencies to launch safe, healthy, cost-effective guest rooms, catering, and restaurants with Guangdong characteristics. New products such as tourist routes will take the lead in providing "travel control services" to the general public in Guangdong during the New Year.


According to reports, the "Heart Warming Action" series of activities are divided into three aspects.


"Heart Warming Action" series of activities 1: At 8 pm on January 26, Guangdong Travel Control will cooperate with the host of Zhujiang Economic Channel to launch a large-scale live broadcast of "Niu Yue New Year", when Guangdong Travel Control will launch the first hotel blind box Products, a variety of four- and five-star hotel accommodation and catering package prices are discounted by 35%. The live broadcast and online blind box, new gameplay and new experience, allow citizens in Guangdong New Year to enjoy the comfort of a holiday in Guangzhou and the warmth of visiting Yangcheng.


"Heart Warming Action" series of activities 2: From January 27th to before the Spring Festival of the Year of the Ox, 12 star-rated hotels in Guangzhou, including the White Swan Hotel, Baiyun Hotel, Asia International Hotel, and Guangdong Hot Spring Hotel under Guangdong Travel Control, are in Guangzhou. The Hui direct sales platform launched a heart-warming live broadcast, offering citizens all kinds of products such as Spring Festival New Year goods, group banquets, accommodation and catering, and holiday packages in the city.


"Heart Warming Action" series of activities 3: Before the Spring Festival of the Year of the Ox, Guangdong Travel Control companies carried out a series of activities caring for employees in Guangdong, including Cantonese food appraisal, parties, dumplings, and New Year’s Eve dinners to participate in the epidemic. For prevention and control, employees who stay in the enterprise and stick to their posts feel the warmth of the state-owned enterprise family.


Huang Xihua, general manager of Guangdong Travel Control Group, said that tourism is a warm industry and Guangzhou is a tolerant and heart-warming city. Guangdong Travel Control Group hopes that through this event, friends from all walks of life in Guangdong can discover the beauty of Guangzhou and the beauty of Guangdong.


Lu Minhua, Director of Pearl River Economic Channel, Zhang Tian, Chief Operating Officer of White Swan Hotel, Party Secretary Wang Yong, Deputy General Manager Lin Zhenhai, and Xu Jianhua, Deputy Director of Operation Management Department of Travel Control Group attended the launching ceremony.


Before the launching ceremony, Baiyun Hotel, Asia International Hotel, Guangdong Building, Guangdong Guest House, Landmark Hotel and White Swan Hotel participated in the live broadcast of "New Year in Guangdong·Travel in Yangcheng".










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