PubDate：2021-01-27 Author： Views：667
On the evening of January 26, the first live broadcast of Guangdong Travel Control Group’s "2021 Heartwarming Action" series of activities was launched. The country’s first star-rated hotel guest room catering package "Blind Box" was unveiled and launched an online spike, which was wholly-owned by Guangdong Travel Control. The membership system of the "Yueluhui" direct selling platform was launched simultaneously. Multiple benefits and new gameplay attracted more than 220,000 onlookers. The Yueluhui direct selling platform added 5000+ members in 3 hours.
This live broadcast is co-hosted by Guangdong Travel Control Group and Guangdong Radio and Television Zhujiang Economic Channel, and it is broadcast simultaneously on multiple platforms such as Yueluhui Mini Program, Yueluhui Video Number, Guangdong Travel Control Group Video Number, Cloud Broadcasting Zhujiang, Yueting APP, etc. Li Jia and Zhang Yi, the hosts of Zhujiang Economic Channel, the “San Fat” of Guangdong China Travel Service hosted the goods, two “blind boxes” of hotel guest room dining suits, and a variety of classic Cantonese New Year products from hotels under the Guangdong Travel Control Group were popular. .
Che Chiqiang, chairman of Guangdong Travel Control Group, said that if traditional cultural and tourism companies want to maintain vitality, innovate and continue to develop, they need to jump out of the traditional marketing model and keep pace with the times to explore and implant "blind box thinking." At present, the "Blind Cultural Travel Box" on the market only contains small cultural and creative products, experience coupons, meal coupons, etc. Based on its own rich hotel resources and self-operated Yueluhui direct sales platform, Guangdong Travel Control has innovatively launched the "Urban Holiday Super Value" The "package" and "blind box" are meant to provide a safe, healthy, heart-warming holiday experience with Guangdong characteristics and higher cost-effectiveness for friends from all walks of life in Guangdong.
It is understood that the "blind box" is now not limited to physical goods in small boxes, but has become a new marketing strategy and gameplay. Guangdong Travel Control Innovation launched the nation’s first hotel guest room catering package "Blind Box" in the cultural and travel industry, and packaged the guest rooms and catering of many star-rated hotels into the "Blind Box" at a super value price, of which the blind box was 199 yuan. Including various guest rooms and supporting catering, etc., and the 999 yuan blind box contains guest room packages led by the White Swan Hotel, all valued at more than 1,500 yuan, with a maximum value of 2,411 yuan.
That night, Huang Xihua, general manager of Guangdong Travel Control Group, and Luo Qianguo, chief accountant, jointly announced the official launch of the Yue Travel Benefit membership system.
According to industry insiders, the normalization of epidemic prevention and control forces cultural and tourism companies to actively respond to market competition and increase innovation. In recent years, large-scale cultural tourism companies, including national provincial cultural tourism groups, have paid more and more attention to online marketing, and online direct sales platforms have been launched successively.
