PubDate：2021-09-29 Author： Views：546
On September 29, before the National Day holiday, the Beijing Guangdong Building under the Guangdong Travel Control Group completed a 600-day safety renovation project and held an opening ceremony. Li Haifan, Director of the Office of Guangdong Provincial Government in Beijing, Che Chiqiang, Party Secretary and Chairman of Guangdong Travel Control Group, Zhang Yumin, Party Secretary and Chairman of Guangdong Construction Engineering Group, Yang Aijun, Deputy General Manager of Guangdong Travel Control Group, Balizhuang Street, Haidian District, Beijing Party Working Committee Secretary Zeng Tao, Beijing Guangdong Building General Manager Ye Lifang, and Beijing Guangdong Building Safety Renovation Project Commander Deng Wenyue attended the opening ceremony.
Che Chiqiang said that the opening of Beijing Guangdong Building is not only a great event in the development of Guangdong Travel Control Group, but also a heavy responsibility. From the transfer, to the safety update and transformation, and to the opening today, it reflects the full trust of the Guangdong Provincial Party Committee and the Provincial Government in the Guangdong Tourism Control Group. Beijing Guangdong Building is not only an important window image of the Guangdong Provincial Party Committee and the Provincial Government in Beijing, but also an external window of Guangdong Travel Control Group in Beijing. As a banner of the White Swan Welcome Series, Beijing Guangdong Hotel will continue to undertake the task of guaranteeing government reception, while demonstrating the reception capability and service level of Guangdong government services.
Beijing Guangdong Building transferred to Guangdong Travel Control Group in 2019
The pilot reform of public institutions undertaking administrative functions is an important deployment for the Party Central Committee and the State Council to comprehensively deepen reforms. As one of the pilot provinces across the country, Guangdong has thoroughly implemented the spirit of the Central Government’s "Guiding Opinions on the Pilot Reform of Institutions Undertaking Administrative Functions". Four other hotels were transferred to Guangdong Travel Control Group and implemented restructuring.
Beijing Guangdong Hotel was formerly a Sino-foreign joint venture Lingnan Hotel, which was completed and opened in June 1990. In August 2019, in accordance with the decision of the Guangdong Provincial Government, the Beijing Office of Guangdong Province transferred the Beijing Guangdong Building to the Guangdong Tourism Control Group as an organizational type that is owned by the whole people and coexisting with variable-level public institutions. In 2020, Beijing Guangdong Building will be restructured into Beijing Guangdong Building Co., Ltd. and will receive a new real estate title certificate.
Create "Capital Yadi, Lingnan Family"
In December 2019, Beijing Guangdong Hotel launched a security renovation project in accordance with the hotel standards of the White Swan Welcome Series, which took 21 months and 600 days to complete. Since the start of construction, the leaders of Guangdong Province, the Beijing Office of the Province, the Provincial State-owned Assets Supervision and Administration Commission, Guangdong Tourism Control Group and Guangdong Construction Engineering Group have visited the site for investigation and guidance many times.
Beijing Guangdong Building is located on Lingnan Road, West Third Ring Road, Haidian District, Beijing. It is adjacent to Yuyuantan Park, West Railway Station, CCTV Tower, and Capital Normal University. This guest room is a four-star standard government-affair business hotel with Lingnan cultural characteristics. The average price is 700-800 yuan. Business travelers can taste Cantonese cuisine and drink Cantonese-style morning tea here.
The hotel lobby is based on the theme of “clouds, mountains, pearls, water, land of fish and rice”, passing through the bronze entrance pillars that refer to the decorative textures of the “reverse pattern” and “cloud pattern” of the Nanyue Royal Palace to enter the lobby. On the floor marble, a simple river shape representing the Pearl River is formed, implying that the Pearl River has a long history from west to east.
Open the enclosed ceiling in the atrium, and choose two floors to make the whole space break the original closed pattern and become more atmospheric. Surrounded by gold thread carving stone murals elaborately designed by artists of Guangzhou Academy of Fine Arts and Guangzhou Academy of Fine Arts-"Famous Mountains Are Sentimental to the South China Sea Tide". Mountain, Xiqiao Mountain, Dinghu Mountain), and the tide of the South China Sea to the south implies Guangdong's pragmatic and open spirit.
In the center of the atrium ceiling is a crystal chandelier with a golden base imitating Chaozhou golden wood carving "magpie climbing plum" and the image of Guangdong Province flower cotton as the theme. It is simple and elegant. On the west side is an artwork cabinet decorated with a 4K high-definition LED interactive transparent screen, which can not only display Guangdong intangible heritage artwork, but also show the new look of Guangdong and Lingnan culture with high-tech images; the background of the lounge area on the east side is Dongguan The woodcarving "Dragon Boat Race" donated by the city implies that Guangdong is determined to reform and innovate and strive for the first place on the basis of inheriting its fine cultural traditions.
Behind the reception desk at the front desk, the theme lacquer painting "Yunshan Kapok Red Pearl Water Panning Silver Waves" jointly created by the artist team, jumps out a touch of bright color in the elegant atrium decoration. Hence the name Lingnan famous mountain, the tidal waves of the South China Sea, and the meandering pearl water in the entrance vestibule form an integrated landscape with a backing mountain and flowing water in front.
Guangdong Travel Control Group makes efforts to differentiate the hotel brand
On the opening day, the White Swan Guest House, another name of Beijing Guangdong Plaza, was launched at the same time. The two names of a hotel reveal the hotel brand expansion strategy of Guangdong Travel Control Group.
According to the relevant person in charge of Guangdong Travel Control Group, the hotel sector accounts for 70% of the travel control group’s assets. In order to implement the three-year reform of state-owned enterprises, polish the white swan national brand, and accelerate the strengthening and improvement of the hotel sector. In accordance with the path of "separating light and heavy assets and advancing the shareholding reform of asset-light operating companies", the Group fully promoted the implementation of the "2+3" listing work plan for the hotel sector, and launched a two-year action plan for the external expansion of the White Swan hotel brand. That is, under the coordination of the group, the implementation of "one flag (white swan), four brands (positioning high-end luxury white swan, positioning simple five-star white swan Caiyi, positioning four-star business white swan welcoming guests, positioning fast and mid-range white swan) The expansion strategy of "White Swan Junjin) and multiple forms of cooperation" strives to form a compact hotel expansion business model, and achieves a leap in the ranking of the "Top 60 Chinese Hotel Groups" (in recent years, all have been more than 30). Up to now, the hotels have given full play to their respective resource advantages, and a total of more than 30 expansion projects have been docked, which will be gradually implemented in the future.
At the same time, using the White Swan School as a platform, it recently launched the first phase of training for more than 30 hotel general manager candidates; in early September, it signed a contract with Shiji Group to create an integrated digital platform for the hotel sector and realize the integration of the hotel sector through digitalization. Operation, to promote hotel scale and standardized expansion with standardization and centralized procurement. The first phase of the fully-owned hotel integrated digital platform will be officially launched on New Year’s Day in 2022.
The relevant person in charge of the Travel Control Group stated that the external expansion of the White Swan Hotel brand and the construction of the hotel's integrated digital platform are the first major issues for the Travel Control Group in the future.
